The Power of a Good (User) Story

Ever since the dawn of our species, we’ve told stories.

We’ve sung them, told them around campfires, painted them on cave walls, drew them on clay pots and canvases, woven them in tapestries, and carved them into stone. Eventually, we wrote them down.

Today, we share stories via sticky notes (remember those?), podcasts, town halls, planning meetings, tweets, Instagram, and daily scrums.

Science indicates that our brains become more active, more engaged when we hear or tell a narrative. Could it be that as a species we are…